A guide to shopping, shopping and more shopping.

Shopping, a ladies delight and a gentleman's nightmare. Well, that is the truth most of the times.

Shopping in the 80's, 90's or in some households even in the early 2000's was limited to festivals, birthdays, marriages or any other significant ceremony in the family. Families would often shop only during these times and not venture out otherwise. But with the IT and BT revolution, not only did the landscape of the average Indian consumer change, but also along with it changed his outlook towards shopping.

Thanks to the influx of global culture and frequent visits to foreign countries one could see a paradigm shift in the way an Urban Indian looked at shopping. From technological advancements, to newer fashions every season, to different tastes, the Indian shopper had taken a quantum leap. However, one thing remained unchanged- the hunger for sales, discounts, offers etc continued to be the hallmark of an Indian shopper. With the advent of online shopping sites this need was somewhere addressed as these sites started to offer huge discounts and offers that the average consumer was looking for. But one can still witness huge queues at the billing counters in shopping malls and premium retail outlets like Shoppers stop, Lifestyle and Central. The caveat here though is, this is limited to end of season sale, festival offers etc. as the offers during these times are communicated via email or announced via radio/hoardings. These big brands and hundreds of other merchants in the market place run promotions, sale, discounts most times of the year, however these go unnoticed as there is no communication between the merchant and the end consumer.

This scenario is a reality in the great Indian shopping story. The average consumer is probably looking for deals to shop offline but is tired chasing them. The 'I got the best deal in town' bragger is hungry for more discounts but does not really know where to find them. The plain Jane in lot of consumers is probably not confident to shop online and hesitant to scout for deals in shops. The 'ever so organized' homemaker wants the satisfaction of 'seeing and buying' but is also concerned about getting the best deal. The college going dude is probably trying to get the best from what his wallet has to offer but probably can get better than the best if he has the right guides.

There are a dozen more stories like these which are true in every aspect when we talk of an average Indian shopper. There is an itch to shop better, to be an intelligent shopper. There is an eternal desire to know of the deals through the year and not wait for those few elusive bargain days. A need for a guide, a friend who can redefine convenience in shopping, is felt.

Madzz is well poised to be that friend and guide. The way an average Indian shops is likely to witness a significant change. Deals/promotions of offline retail stores or in malls around him is now pushed as a notification to his phone in real time. The mobile phone of an average Indian consumer is now set to be his key to convenient shopping, through a unique deal finder mobile app- madzz! Indian shopping is all set to get redefined when it comes to convenience and madzz will be its harbinger.